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Find fresh ideas to help your small church get excited about its children’s ministry. Read about 4 tips proven to promote your children’s ministry and even build momentum. As your church hears how God might be moving, their excitement can grow to new heights.
4 Tips To Promote Your Children’s Ministry
People love to see God at work. They love to know how He impacts the lives of His people. So follow these tips to help your church get excited about what’s happening in your children’s ministry.
If you feel nothing is happening in your children’s ministry, take a moment to observe. Sometimes we get so busy planning and doing we forget to take a moment to breathe, observe, and enjoy how God might be working in our children and ministry.
Looking for a step-by-step guide to starting or restarting your children’s ministry?
Check out the Children’s Ministry Bundle For Small Churches!

1. Talk About What You See God Doing
As you see things God is doing in your children’s ministry, let others know. Where is God working? Think about your children, their spiritual growth, personal character, and your volunteers. Consider the elements in your weekly program. Make it a point to share at least one good thing you see happening in the children’s ministry with someone each time you are at the church.
- A child participated in a new way.
- Your volunteer engaged with parents and helped them feel appreciated.
- The children learned a new praise song.
- A child is better adjusted to the class.
- A quiet child volunteered to hand out crayons.
- Someone helping another.
- A new Bible verse memorized.
- One of the children recognized the hand of God and shared a testimony.
- Someone invited a friend to church.
God is at work. Part of our task as leaders and volunteers is to be observant and watch for those times you see God moving and then, if appropriate, share His goodness with others around you.
**Please do not share personal information about families, and do not share specific information or a child’s name with those other than their parents.
Who Do You Share With?
- Pastor
- Congregation members
- Parents
- Children’s ministry team
- Church staff
- Friends
If you can’t touch base with each of your board members or elders fairly often, consider emailing a quarterly children’s ministry update to each of them. Of course, face-to-face sharing is always the most effective. But if your church is larger or not everyone regularly comes, emailing is a great second option.
Keep it to about four paragraphs. Focus on where and how God is working among your children. Share stories that are more relational and less business focused. Tell them about the family who is excited to bring their kids to church and why. Talk about how the children respond when you have a time of prayer. Let them know about the stories the kids share with you about how they are telling their friends that Jesus loves them. **Avoid giving names. Instead, use phrases such as, “One family …”, “A little boy … ”, “One of our sweet girls … ”
We can’t fault others for not getting excited about our children’s ministry or upcoming children’s events if we don’t actively share how God is moving.
2. Focus On How God Is Working
Develop a mindset and a lifestyle where your goals are based on individual influence and change. For example, you probably won’t get anyone too excited about your future events when you talk about your disappointment in only having five kids show up for an event.
However, if you are excited that 3 children came to your water event and you share about the fun each child had, the impact it had for the parents to have a night out, and the commitment the kids each made to be kind to others after your object lesson … well, THAT sends a different message.
This mindset communicates that what you do in the children’s ministry is valuable for each child. It sends the message: Each child deserves your time, energy, and commitment. You want to send the message that it’s not a waste of time to value and be a positive impact on the children God brings to your ministry, whether it’s one child or more than one.
3. Share Your Vision For The Children’s Ministry
You know the vision God gave you for the children’s ministry. You pray about it and make plans to bring it forth. Sharing the vision God has placed on your heart helps to grab the attention of others. It can stir excitement in those who God has given a heart for children and the children’s ministry.
Sharing your vision can help people know where your ministry is headed and how it will impact children’s lives in your church and community. When people understand the vision, it is easier for them to support your plan and action steps through their service, giving time, and giving donations.
When you talk about your vision, keep it short and sweet. You aren’t trying to explain everything, just the vision of where you see it going. Some may choose to join you in the ministry; if that happens, you can talk about the details.
4. Ask Others To Share What They See
As parents and volunteers tell you how they see God working in your ministry, encourage them to tell others. Ask them to share these things with your pastor, church board, and others. We don’t need a special event to give a testimony about the good things God brings together for our children and our volunteers.
Need to restock your children’s ministry craft supplies? Take a look at the list below!
- 8 x 10 artist canvas
- Decoupage glue
- Foam brush
- Glitter
- Hot glue or craft glue
- Ribbon or Jute twine
- Acrylic paint and Paintbrushes
- Felt
- Sheets of 8 ½ x 11 White cardstock
- Wide popsicle sticks and standard Popsicle sticks
- Acrylic paint
- Brown craft gift bags
- Sharpie permanent markers
Sharing About How God Is Working
- Strengthens our own faith
- Encourages ourselves
- Gives us avenues to share about the goodness of God
- Builds excitement in ourselves and others
- Attracts the interest of others who may be thinking about joining the ministry
- Brings others to volunteer
Increasing your church’s excitement for the children’s ministry can begin this week. It starts with one. Take a look at the first point. Think about how God is working in your ministry. Share that with a friend and talk about how you see God moving.
If you have anyone helping you with the children, ask them to do the same. It’s as easy as this, “Hi, Mrs. Smith. Can I share one thing that happened last week in our children’s ministry? (share the details) I just wanted to tell someone and thought you would appreciate hearing about how God is a work in the children’s ministry.”
Sharing what God is doing and how He is working is one of the most effective ways to help your church increase its’ interest and excitement in the children’s ministry. It’s also an effective tool to help your team shift their perspective from the number of children who attend to the value of positively influencing, encouraging, and discipling each child in their walk with Christ.
Looking for a step-by-step guide to starting or restarting your children’s ministry?
Check out the Children’s Ministry Bundle For Small Churches!

Read More:
Why Church Volunteers Quit And How To Plug The Leak